The Conservative attack engine is at it again, but this time their message is weak and the response is overwhelming. While their ads against former Liberal leaders Stephane Dion and Michael Ignatieff may have been effective, their ads against NDP leader Thomas Mulcair, and now Liberal leader Justin Trudeau are a bust.
The ads take footage from Trudeau's striptease for his charity work with the Canadian Liver Foundation and attempt to use it to ridicule Trudeau's judgement. This footage was taken from the Huffington Post who say they have launched a complaint as the Conservatives had no authorization to use the footage. In the English version ads, CTV footage of Pierre Elliot Trudeau's struggle with the separatists was used to try to make Justin look divisive when he was actually describing the mentality of separatists at the time.
"The video clip was taken from The Huffington Post Canada without permission. (HuffPost is making its concerns known to the Conservative Party.)"
Huffington PostThe ads are no surprise to Trudeau, he in fact announced they would happen in his victory speech Sunday night. If anything, not only do these ads stoop to a new low, they play right into Trudeau's future messaging which will be effective as several factors wane on the Conservative government. These ads don't have a concrete message and they serve as dismiss-able and desperate attempts at a smear.
To those who haven't yet seen them, here they are, along with the raw footage they used.
Raw FootageCTV Interview
Huffington Post Footage
Conservative Ads (English and French)
Trudeau remained focused on his message in Question Period, one that attacked Harper's hidden tax hikes.
"When middle-class Canadians go into a store to buy a tricycle, to buy school supplies, to buy a little red wagon for their kids, they will pay more because of a tax in this government's budget."Trudeau also managed to respond to the attack ads promptly.
“Will he [Prime Minister Stephen Harper] show good judgement, admit it is a tax and repeal this tax on middle-class Canadians?” Trudeau asked in Question Period.
“That Mr. Harper and the Conservatives want to change the channel like that, want to talk about anything but their record, is no surprise,” Trudeau told journalists. “But I'm going to keep talking about what matters to Canadians.”The Conservatives then attacked his striptease for charity, saying in a statement, “We believe Justin Trudeau’s eagerness to perform a strip-tease, regardless of the venue or putative cause, says something about his judgement.”
“Mr. Trudeau was willing to not only attend our event but also generously donate a lunch to be auctioned off to raise funds for liver disease research and education.” They go on to say they raised $1,900.